Every engagement is different. Every result is specific. Here is how we've solved real problems for real Nigerian businesses.
How a challenger noodle brand took on category giants and built genuine market share through targeted positioning and multi-channel digital campaigns.
TummyTummy was struggling to establish identity in a market dominated by Indomie. Low brand recall, generic messaging, and no clear reason-to-buy beyond price. The brand was invisible despite real product quality.
Repositioned the brand around Nigerian family values and meal culture. Moved away from product features to emotional connection with the everyday Nigerian home — the brand became about belonging, not noodles.
Built a full digital content calendar, ran geo-targeted social media campaigns, activated retail partnerships in key markets (Lagos, Abuja, PH), and launched an influencer-seeded PR push targeting food and lifestyle creators.
3.4× revenue growth over 18 months. 180% increase in organic social following. Measurable top-of-mind awareness improvement in target demographics. Retail velocity increased across 3 major markets.
Building the digital marketing infrastructure for Nigeria's foremost indigenous vehicle manufacturer — from zero structured digital presence to a full lead generation and brand storytelling system.
IVM had a compelling product story — Nigeria's own vehicle — but lacked the digital infrastructure to tell it at scale or convert online interest into qualified sales leads. Digital presence was fragmented and unmanaged.
Built a content-first approach around Nigerian pride and economic patriotism. Developed platform-specific strategies for social media, SEO, and paid search to capture high-intent buyers at every stage of the purchase journey.
Established editorial content operation, built SEO-optimised web content, managed paid media campaigns across Google and Meta, created a dealer network marketing support system, and developed the IVM brand narrative.
280% increase in qualified digital leads over 24 months. Significant improvement in brand sentiment and online share-of-voice. Dealer enquiries from digital channels increased from near-zero to primary acquisition channel.
Launching a new Nollywood production brand into a competitive landscape dominated by established names — with a differentiated positioning and a strategic first-release campaign.
New production company with no existing audience, no brand equity, and needing to establish credibility in a market with very high consumer skepticism for new entertainment brands. Zero day-one trust.
Positioned ilumin8 around production quality and authentic Nigerian storytelling — differentiating from the volume-over-quality norm in the sector. Built a brand story that invited the audience in as stakeholders.
Designed the full brand identity system, built the social media presence from scratch, developed a 12-week pre-launch content campaign including behind-the-scenes, cast reveals, and cultural tie-ins, then managed press and influencer activation for opening weekend.
50,000+ audience reached in opening campaign. Strong earned media coverage across Nigerian entertainment press. Social following established with above-industry engagement rates within 90 days.